Michael J. Whiteman, President of the renowned Joseph Baum & Michael Whiteman Co., and the founding editor of Nation’s Restaurant News, is considered one of the country’s leading food and restaurant consultants, famous for the development of highly visible large-scale projects in the foodservice and hospitality industry world -wide. Mr. Whiteman, with his two partners of 26 years, has forged a new ‘·world view” of an ever-changing industry. He is respected for a keen sense of architecture, design, social ergonomics, and consumer taste trends.
His company’s best known projects include the master planning and operation of all restaurants and retail food shops at the World Trade Center in 1976, including Windows on the World; and the re-planning, remarketing, and operation of the magical Rainbow Room atop Rockefeller Center, where he is co-owner.
Recently Mr. Whiteman initiated the “new” Windows on the World project, where he serves as design management and operations consultant.
His firm has worked around the globe, planning food and beverage services for a nine-story restaurant-retail-entertainment complex in Hiroshima; creating the first fast food court in Europe; re-concepting signature restaurants at the Regent of Sydney and the Beverly Wilshire Hotel; a World Trade Center Club in Taipei; the Yale Club and numerous other restaurants across the United States.
Mr. Whiteman has collaborated with top-rank designers (such as Philip Johnson, Pei-Cobb-Fried, Hugh Hardy, Robert Venturi, Adam Tihany) and world class food experts (James Beard. Barbara Kafka, Jacques Pepin), creating exciting global food-and-wine concepts.
As the founding editor of Nation’s Restaurant News, he ensured the success of a young industry’s first newspaper, and made it the most important and powerful trade publication. He gave shape and respect, and created trends for
A much sought-after guest speaker, he has lectured at Cornell University and The Culinary Institute of America; at meetings of the International Council of Shopping Centers in Paris, Monte Carlo, Rio de Janeiro, and Dallas; at New York Technical College; at the Institute of International Research in Singapore, and at restaurant association conventions around the country.
Current clients include, besides Windows on the World: a chain of restaurants in Columbia; a new food service master plan for the Metropolitan Museum of Art; a new complex of restaurants for the U.S. Open Tennis Center; renovation of lnagiku at the Waldorf=Astoria; and a group of restaurant-retail projects in Indonesia.
He is a Permanent Member of the Corporation of the Culinary Institute of America, sits on the Board of Directors of the Project for Public Spaces, and Pour Ia France restaurants, and is Vice Chairman of the American Institute of Wine & Food, New York.
Mr. Whiteman acts as mentor and advisor to students in the culinary arts. He was graduated from Syracuse University and did graduate studies at the New School for Social Research.
His successes have been featured in The New York Times, Restaurants & Institutions, Restaurant Business, Restaurant Hospitality, New York magazine, Trumps, Nation’s Restaurant News, Cheers, Metropolitan Home, and major publications in Japan, Italy, Germany, and Australia.
He is married to food consultant and award-winning author Rozanne Gold and lives in Park Slope, Brooklyn.